5 spots left this month
Branded admin portal, creator portal, and brand identity — designed, built, and deployed to your infrastructure in 30 days. Or we work free until it ships.
Trusted by operators running
15+ hours a week of manual ops your team can’t get back.
Adding creators, sending payouts, tracking deals, fixing data — by hand.
Creators leaving because their payouts are late or unclear.
Every churned creator is $3K-$10K of lifetime revenue gone.
Looking like an amateur to the brands you pitch.
Notion screenshots aren’t a "platform." Brands notice.
Every client, creator, deal, and payout in one branded platform.
Your team works in a single tool. Your creators trust what they see.
Your team’s time goes to growth, not data entry.
Automation handles the repetitive stuff. People handle the creative stuff.
You look like the $10M agency you’re becoming.
Branded, polished, professional — to creators and to brands alike.
We’re option four.
| Comparison axis | Hire a CTO | Enterprise Dev Shop | Build It Yourself | Backbone |
|---|---|---|---|---|
| Cost | $180K+/yr | $60K–$120K | 200+ hours of your time | $7,500–$15,000 |
| Timeline | 6+ months | 4–6 months | 4 months | 30 days |
| You own it | ✓ | Sometimes | ✓ | Completely |
| Branded | DIY | Maybe | Half-effort | Full brand identity |
| Risk | High (hiring) | High (cost) | High (burnout) | Zero (guaranteed) |
| What you actually get | A salary + recruiting headache | Bloated build, dependency on agency | Half-broken Bubble app | A real platform you own, in a month |
You’re not buying $10,000 of software. You’re buying $180,000 of value.
Built for where you are. All three ship in 30 days with the same guarantees.
Your team’s single source of truth for clients, creators, deals, and payouts.
Where your creators see their work, payouts, and progress — under your brand.
Full brand system on Standard. Sales OS or Delivery OS on Pro for vertical depth.
Hard delivery date from kickoff. If we miss day 31, we work every day after — at no charge — until your platform ships.
If you’re not in love with what we ship on launch day, we keep iterating — at no charge — until you are.
Source code, database, infrastructure, domain. Deployed to your accounts on your credit card. If Backbone disappeared tomorrow, your business wouldn’t blink.
Here's exactly what happens, week by week.
We set up your Vercel, Supabase, Stripe, Resend. You give us assets + brand input. We run the 90-min Scoping Sprint.
Adam writes the backend. Scott designs your brand. Foundation deploys to your accounts.
Admin Portal, Creator Portal, integrations, and (if Pro) your specialty module ship.
Bug-fixing, training, handoff package, infrastructure walkthrough. Live on your domain.
When we co-founded ViralVisions, we hit the same wall every creator agency hits: spreadsheets stop scaling around creator #100. So we built our own backbone. Now ViralVisions runs every client, creator, deal, and payout through the system we ship to Backbone clients today.
— Adam Aboelmatty + Scott Newkirk, Co-Founders of ViralVisions
Colin runs Seen Marketing — and ran it through Notion + Airtable + a constant stream of late-night Telegram messages. We built him a branded internal admin system that brought all of it into one place.
“Pull quote landing once case study production is complete.”
We deploy everything to your infrastructure. We’re the architects, not your landlord.
This isn’t a SaaS subscription. It’s your operational backbone — and you own it.
Co-Founder & Engineer
I write every line of code that ships in your build.
Co-Founder & Designer
I design every pixel that ships in your build.
No account managers. No offshore teams. No junior devs you’ve never met. Every Backbone build is built by us.
All three tiers ship in 30 days. All three come with the same guarantees.
Core
$7,500
Uses your existing brand.
For agencies that have their brand locked.
Book Your Free Audit →Standard
$10,000
Everything in Core, plus:
For agencies upgrading from amateur to SaaS.
Book Your Free Audit →Pro
$15,000
Everything in Standard, plus:
For agencies that need a vertical-specific layer.
Book Your Free Audit →Ongoing support
Backbone Care
$499/mo
Bug fixes, small features, 4 hrs/mo
Backbone Care+
$1,499/mo
Care + 8 hrs/mo + monthly strategy call
Backbone Studio
$5,000/mo
Care+ + quarterly feature sprints + on-call priority
Three answers. One: we’ve built this for ourselves at ViralVisions — 500 creators run on it daily. Two: every build comes with a 30-day delivery guarantee in the contract. If we miss day 31, we work free until it ships. Three: if you’re not in love with what we deliver, we iterate at no charge until you are. The risk is on us, not you.
Because we’re not an enterprise dev shop. We’re two operators with a templated stack that lets us ship in 30 days what bloated agencies need six months to build. We charge what the work actually costs, not what the industry says it should cost.
Two paths. During the build, changes under 2 hours are included. Bigger changes get quoted as scope additions (we’ll tell you the cost first). After launch, our Care plans cover 4-20 hours/month of dev work depending on tier. You’re never stuck.
You won’t — and if you do, you own the source code. Hand it to any developer, scale it however you want. The platforms we build are production-grade, not no-code prototypes.
Absolutely. The question is whether you should. You’re already spending 15+ hours a week on operations. If you add "build software" to that pile, where does that time come from? Sales? Creator relationships? Your weekends? We do this every day. We ship in 30 days.
Next.js + Supabase + Stripe + Resend, deployed to Vercel. All open standards, all production-grade, all in your accounts. Your team can hire any dev in the world to maintain it after we hand off.
Yes — but most clients spend $0-$50/month for the first 6-12 months because the free tiers cover small operations. By the time you outgrow them, you’re doing $250K+ in payouts through the platform. Hosting is rounding error.
Your platform runs on YOUR accounts. We’re collaborators, not landlords. If Backbone disappears, your business doesn’t blink. That’s the point.
We take 5 founding-cohort builds per month. After we hit 15-20 founding clients total, pricing moves to the standard rate ($25,000 for Pro).
Native mobile apps, AI features, custom CRM integrations beyond our standard module specs, and ongoing third-party service costs (Vercel, Supabase, Stripe fees). Everything else is in. Full pricing transparency in our offer architecture — happy to walk you through it on the audit call.
Pick the level of commitment that fits where you are right now.
Lowest friction
Free, no commitment. Get the exact systems we built for Seen Marketing and ViralVisions.
Get the Playbook →Mid friction
30 minutes on Zoom. We diagnose where your ops are leaking. Verbal recommendations on the call.
Book Your Free Audit →Highest commitment
Same call + a 1-page written diagnostic and custom build proposal. $99 credited toward any build.
Pay $99 and Book →