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Built by Adam Aboelmatty in Tampa Bay

A website built to win you more jobs.You only pay the second half if you love it.

I build websites that make it easy for homeowners to find your services, check whether you cover their area, and call or request service from their phone.

Book a 20-minute walkthroughExplore the HVAC demo

$2,000 total · $1,000 to start · Up to 5 pages

Second $1,000 only if you approve the finished site

Concept demo · HVAC homepage
Desktop view of a concept HVAC homepage: service-area headline, call and estimate buttons.
Phone view of the same concept homepage with a sticky call and estimate bar.
Concept demo — fictional business. Not client work.

Concept demo · Fictional company, not a client

What an HVAC website upgrade looks like.

I built a full homepage for a made-up HVAC company so you can see the work before we talk. It’s an example, not a client result.

Run a different home service trade? The same package is built around your services.

Try it on your phone: tap AC repair, check the service area, then tap Call. Nothing dials and the form never sends.

  • A headline that says what you do and where you work
  • Repairs and replacements explained separately, in plain language
  • Tap-to-call and estimate buttons that stay in reach on a phone
  • A short estimate-request form with clear error messages
  • Space for your real license, reviews and photos — never made-up ones
Explore the HVAC demoSee what I’d build for your HVAC company →
Phone view of the HVAC concept demo.

Concept demo — fictional business

Selected work.

Each project is labeled for what it is: client work, our own products, or a concept.

Seen Marketing, FORMD and Ember are software projects, not HVAC websites. They show how Adam builds, not marketing results.

One package. One fixed price.

No proposals to decode. Here’s exactly what you get, what we need from you, and what isn’t included.

Website Upgrade

$2,000fixed price

  • $1,000 deposit to start
  • $1,000 only if you approve the finished site

What’s included

  • Up to 5 agreed pages
  • Mobile-friendly design
  • Page copy drafted by Adam from the details you give him — you check it, you don’t write it
  • Contact or estimate-request form
  • Basic on-page search setup (page titles, descriptions, headings)
  • 2 consolidated revision rounds
  • Help connecting your domain at launch, on a short screen-share if you prefer
  • Launch and handover
Book a 20-minute walkthrough

The walkthrough is free. Nothing is charged until you sign an agreement.

When the clock starts
Target: 10 business days after we have your content and access, and the start date is confirmed. It’s a target, not a guarantee.
Revisions
2 consolidated rounds. You gather feedback into one list per round, and we make the changes together.
You approve it, or you don’t pay the rest
The second $1,000 is due only if you approve the finished site in writing. If you decline it, the build ends, you owe nothing more, your current website stays live, and you keep the page copy and design drafts.
What you provide
  • Accurate details about your services, service area, and business
  • Your logo and any photos of your real work, team, or vehicles
  • Access to your domain settings and current website (or time on a call to make changes together)
  • One decision-maker for feedback and approvals

Not included (scoped separately)

  • Paid advertising
  • Ongoing SEO campaigns
  • Guaranteed traffic, rankings, enquiries, or revenue
  • Branding or logo packages (unless separately agreed)
  • AI receptionists or chatbots
  • CRM setup or implementation
  • Custom integrations or field-service software changes

Optional: Website Care, $99/monthNot required.

Includes: Hosting and routine maintenance (limits agreed in writing) · Up to 30 minutes of content edits per month · A monthly phone test of every call button, with the result emailed to you. Not included: Unlimited revisions · AI or automation support. Exact limits, cancellation, and handover terms are set in writing before you sign up.

Three simple steps.

  1. 1

    Website walkthrough

    A free 20-minute call. Once you book and it looks like a fit, Adam reviews your current site and prepares a small concept before the call, so you have something real to react to. On the call he also opens your current site on a phone and shows where a homeowner gets stuck.

    Free · no obligation

  2. 2

    Build and review

    Work starts after a signed agreement, the $1,000 deposit, and your content and access. You review the site in 2 consolidated revision rounds.

    Target: 10 business days

  3. 3

    Launch and handover

    When you approve the finished site in writing and pay the $1,000 balance, we launch it on your domain and hand over what you need to run it.

    Your approval comes first

Book a 20-minute walkthrough
Adam Aboelmatty, founder of Backbone

Meet Adam

You work with me, from the first call to launch.

I’m Adam Aboelmatty, founder of Backbone, with a background at the University of South Florida. My own software products include FORMD and Ember.

No account managers or hand-offs. The person on your walkthrough is the person building your site.

I personally build and review your website.

More about Backbone →

Straight answers.

  • What does $2,000 include?

    Up to 5 agreed pages, mobile-friendly design, page copy drafted by Adam from the details you give him, help connecting your domain, a contact or estimate-request form, basic on-page search setup, 2 consolidated revision rounds, and launch. You pay $1,000 to start and the $1,000 balance before launch.

  • How long does it take?

    The target is 10 business days, counted from when we have your content and access and the start date is confirmed. It is a target, not a guarantee: slow feedback or missing content moves the date, and we'll tell you if it does.

  • What do I need to provide?

    Accurate details about your services and service area, your logo, any photos of your real work or team, access to your domain settings and current website, and one person who can give feedback and approve the site.

  • Can I keep my domain?

    Yes. The plan is to keep your existing domain and point it at the new site at launch. You will need to give us access to your domain settings, or make the change together with us on a short call.

  • What happens to my existing website?

    It stays live while we build. Nothing changes for your customers until you approve the new site and the balance is paid. Cancelling your old hosting after launch is your decision; we will not cancel anything on your behalf.

  • Who owns the finished website?

    You do, once the website fees are paid: the copy, the custom design and the code written for your site. The general building blocks we reuse across sites come with a permanent, free licence, so you can move or change the site without us. Your domain always stays in your name.

  • What if I don’t like the finished site?

    You can use your 2 revision rounds, but you don’t have to. If you don’t want the site, tell me in writing and the build ends. You won’t owe the second $1,000 and nothing changes on your current site. You keep the page copy and design drafts to use however you like. The site’s code isn’t delivered and nothing launches without your approval and the final payment. The $1,000 deposit covers the work already done and isn’t refunded once the build has started. If you cancel before the start date, it’s refunded in full.

  • What if I just stop replying?

    Silence never counts as approval. The project is paused, you get written notice, and it’s eventually closed. You don’t owe the second $1,000 and you get the same copy and drafts.

  • Is monthly care required?

    No. Website Care is optional at $99/month. It covers hosting, routine maintenance, and up to 30 minutes of content edits a month. It does not include unlimited revisions. If you skip it, we agree in writing where the site is hosted and what you receive at handover.

  • Will this guarantee more leads?

    No. No website can guarantee traffic, rankings, calls, or revenue. What we can control is a site that clearly explains your services, makes it easy to call or request an estimate on a phone, and presents your business accurately.

  • Can you follow up on missed calls and estimates?

    Yes, as a separate monthly service: Lead Follow-Up, $349/month plus a $499 setup (waived if you buy the website), month-to-month. It texts back when a call goes unanswered, forwards replies to your office, and follows up on open estimates. It isn’t part of the website package and doesn’t promise more jobs. AI receptionists and CRM setup aren’t offered.

Let’s look at your website together.

Book a free 20-minute walkthrough. If it looks like a fit, Adam prepares a small concept for your business before the call.

Book a 20-minute walkthroughExplore the HVAC demo

$2,000 total · $1,000 to start · Up to 5 pages